In brand building, classic brands are more competitive and exclusive. Instead of constantly trying to convince consumers that your product is better, companies can create a concept of “authentic” in the minds of consumers. For different categories, text message service the definition of "preferred brand" is also different. Some categories are "preferred" as leading brands, while others are expert brands. For those categories with a history, "classic" or "authentic" may be more attractive to consumers, as is the case with herbal teas. Why do consumers choose classic brands as their first choice? Why do they take "classic" brands so seriously? Essentially it is the mind at work. Due to mental insecurity, people generally avoid risks and seek safety. And those brands with a long history give people a sense of security when choosing. Therefore, creating a "classic" positioning concept for a brand has the power to make a brand stand out and is a powerful differentiating concept.
Baidu entries can roughly represent people's understanding of "classics", he explained: classics refer to exemplary and authoritative; enduring; the best expression of the essence of the industry; the most representative; the most perfect s work. A text message service closer look reveals that in today's age, information is overwhelming and products are changing with each passing day. This is a positive signal of social progress. However, for consumers, on the contrary, they will feel that there is no sense of security because of too many products and information, and the frustration of choice will arise spontaneously, resulting in more negative emotions. In today's hyper-connected digital environment, it is difficult to do business without brand trust. From the perspective of the Chinese market, classic brands are usually the leaders in the category, and no brand is drifting away because of its "classic" cognition.
From the perspective of lexical definition, authentic, original, real things, and classics have slightly different meanings. From a practical point of view, the text message service concept of “authentic” is more competitive and exclusive, and it is also more conducive to Chinese consumers to understand “classic”. We often persuade companies that instead of constantly trying to convince consumers that your product is better, create a concept of “authentic” in the minds of consumers. Especially in traditional cognition categories such as beverages, food, agricultural products, and medicinal materials, creating the concept of "classic" or "authentic" is very distinguishable. Coca-Cola was forced to choose between "Better Coke" and "Classic Coke", and Coca-Cola chose to replace "Classic Classic" with "Better Coke" through testing. This incident happened in 1985, and this wrong choice became a disaster in the history of Coca-Cola's marketing. Beginning in 1964, Pepsi's "new generation" strategy gradually played a role in the market. By 1985, Coca-Cola's market was only slightly ahead of Pepsi, and it had fallen behind Pepsi by 2% in supermarket sales.