2019 is a year when the children's robot market tends to calm down. As investors become more cautious and policies are tightened, practitioners have turned the helm and began to pursue quality and practical value, hoping to open up new breakthroughs. Judging from the current market, smart hardware for children is still very popular, and consumer cognitive education has achieved initial results. In 2018, the children's watch market shipped 21.67 million units, a year-on-year increase of 16.6%, and the children's robot market sales reached 2.52 billion yuan, a year-on-year increase of 55.5%. We have analyzed children's watches before, and this article will give you an in-depth interpretation of the interaction methods and characteristics of children's robots and preschoolers.
The main users of children's robots are preschool children aged 2-7. Children in this age group begin to actively explore the surrounding environment, develop their personality and social circle, and are in a critical period of development of perception, language, thinking, and emotion. Research shows that more companionship, more interaction, and more high-quality material will benefit children's development. It can be seen that in the future, children's robots will become the best choice to meet the needs of children's growth and education. The Cheetah User Research Center (WeChat official account id: cm-ailab) conducted a house-entry test and interviews with 20 families in order to observe the life patterns of preschool children more deeply and interact with intelligent robots .
The interviewed families were selected through the Cheetah research platform. Due to limited conditions, all families in Beijing were selected for this survey. 1. Growth characteristics of children aged 2-7 years According to Lin Chongde's "Developmental Psychology" division: 0-3 years old belong to infancy; 3-6, 7 years old belong to early childhood. Children's robots are mainly aimed at 2-7 years old, from late infancy to early childhood. Children at this stage are mainly " learning by playing " and pass through various key developmental periods smoothly, such as the positive emotional connection stage of infancy attachment; 3-5 years old is a rapid period for the development of children's oral expression ability. In the eyes of parents, a baby's growth trajectory is roughly as follows: