As they say 'You can't Manage email list What You Don't Measure'. Reason 8: TARGETED An extremely powerful feature is that you can segment your email list according email list their preferences. To give an example let's suppose you sell shoes. You want to segment your customers according the color of shoes they like. If you send them an email with email list five offers in five different colours you can segment your list with this feature. If some subscribers prefer red shoes you can then start a campaign with only red shoes.
This will give you targeted results. If you focus in targeted groups email list you always have better results than targeting all over. Reason 9: GREEN This is not really a feature for marketing by email but we have to consider all our actions if we email list want to exist tomorrow. Sending emails is extremely more 'green' than printing catalogues or advertising in magazines. Think green, email list specially before you decide you're advertising method.
Reason 10: PERSONAL Marketing by email is not as personal as giving your customer a phone call but if you put your personal style in your email list or if you give your email address to contact you if he/she have any comment or any question about your offer then it really get's very personal. If you are really friendly and polite in your email this is personal. This is something very good for your business because you can expand your relationships with your customers (or your potential customers). And if you expand your relationships you will expand your business.