Biometric identification , which has to do with facial recognition or a physical trait, is intended to increase security in digital payments. Users increasingly value the security offered by a website, which is why this aspect has become a very good strategy within digital marketing and a way to expand within ecommerce. Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition).
Biometric identification how it can affect your marketing strategy What is biometric identification? Artificial intelligence and machine learning proposed a solution to security problems, biometric identification. Biometric identification consists of identifying individuals through unique facial features, although it can also include the handwriting of a signature, the voice or any characteristic that cannot be copied. It is a constantly evolving technology that online marketing has begun to take advantage of for the expansion of ecommerce .
Users want to protect their personal data more and more, so they welcome the implementation of this type of technology to make payments, access personal accounts or carry out actions in which sensitive personal data is handled. Types of biometric individual email list identification data Biometric identification is a technology still under development, as its use has not yet spread sufficiently. But to date it is known that there are different types of data that could be used to identify an individual through this technology: Physical and physiological characteristics: this group would include recognition through fingerprints, facial features, the iris, the geometry of the hand, the retina and vascular. Characteristics of behavior and personality: the signature, the type of writing (traditional or on the keyboard), the voice or the movement when walking would be included. To date, it is believed possible to be able to identify a person through these characteristics because they are considered universal , since all people have it without distinctions; unique, because they are different in each individual; and permanent , because they do not vary over time.