Customers are happier, so our churn rate has gone down. Happy clients have referred us to others and our total client base has skyrocketed. Our higher margins grew, which allowed us to better pay our employees, which in turn reduced attrition. For us, the key is to shift our mindset. Along the way, we have built systems and processes to provide exceptional service to our existing client base.
We also keep attracting new clients. More profit, more efficiency, happier customers. If you want to learn more about how we do it, you can read all about it here . The industry mailing list to reducing customer churn Generally speaking, preventing churn really boils down to two things: Set better expectations for your customers Provide a better customer experience
Customer retention is not an easy problem to solve, but if you can follow the steps outlined above, you can get ahead of churn and help stop it before it starts. But let's be realistic. First, this change won't happen overnight. This requires months (or longer) of incremental improvements. But if you're heading in the right direction, you're making progress. Second, churn still happens.