From the figure above, it can be seen that in 2020, the number of people who regularly participate in sports in China will reach 435 million, an increase of 27 million over 2019. In April 2021, the monthly active users of the Internet sports and fitness platform will reach 54.79 million, a rapid growth, and the course distribution channels will be rapidly online. , the trend of online sports and fitness is unstoppable.
Judging from the gender of the current country email list Internet sports and fitness platform users, female users account for nearly 70%, and the proportion of male users in sports and fitness is significantly lower than that of women. However, with the continuous development of male fitness habits, the growth rate of male sports and fitness users is significantly faster than that of women. , From the fitness scene, home fitness has become an important fitness scene. In addition to running, walking and fat loss, the number of sports such as muscle building, strength training, meditation and cycling has grown rapidly.
After experiencing the epidemic, people consciously observed their own physical fitness, which stimulated the awakening of sports and fitness awareness. The impact of the epidemic has made people pay more attention to their own health topics, stimulated their enthusiasm for sports and fitness, and there has also been a wave of demand for fitness. At the same time, people's living standards are also constantly improving. With the continuous development of social economy, it takes time to go to the gym. For some professionals and student parties, the time cost to go to the gym is beyond their tolerance, and some Internet + fitness The software can effectively target some people who need to manage their body: weight loss, plasticity, etc. Both students and social people can enhance their physique through home exercise, release pressure and better cope with study and work, and can provide different groups of people. Corresponding solutions, the distribution channels of fitness courses are rapidly online, and the trend of online sports and fitness is unstoppable.