It Depends on the Talent and Environmental Resources of Each Brand

From a microscopic level, even the same batch of cutting-edge brands actually differ in the way they are good at big penetration. From the perspective of marketing penetration, those who started with WeChat in 2015-2016, those who started with Xiaohongshu in 2016-2017, and those who started with Douyin in 2017-2019, in fact, each has its own trump card. , all have their own specialties. From the perspective of channel penetration, although the new and Bulk SMS Service cutting-edge brands seem to have almost started from the big Tmall platform, in fact, each brand is not only limited to Tmall, they are desperately developing channels, and they all have their own channels that they are good at. play. In short, it boils down to, although the tactical level is not the same, but the strategic essence is the same - big penetration . Therefore, the "traffic bonus" and "channel bonus" that investors often talk about are actually still focused on the marketing penetration of the brand and the strategic focus of the penetration of channels? Or what was the breaking point at the beginning? It depends on the talent and environmental resources of each brand. There is also a controversial question, how important are product power and brand power in the initial stage of the brand? If 10-15 years ago, the consumer goods industry was underdeveloped and the level of talents and knowledge in the industry was not high enough, people were basically confused about this problem, because few people knew what a brand was? What is a good product? The previous generation of entrepreneurs also basically adopted simple and rude methods, directly imitating and plagiarizing the brand image and products of foreign companies, and even plagiarizing the brand name. Brand name. Until two years ago, the entire consumer goods industry was still very obsessed with the traffic dividends of marketing and channels. Although they also talked about products and brands, they were not mainstream after all. It was too late to catch traffic, and there was still time to talk about pro