How to Boost Landing Page Traffic with Pre-Roll Ads By Josh Gallant on December 17th, 2021 in Campaign Strategy | Be the first to comment Digital video content on platforms like YouTube, Facebook, and Twitter is an internet staple. Check out the numbers. Statista projects that 248.9 million people will watch online videos in 2022 — in the United States alone. With so many eyes on digital videos come plenty of advertising opportunities for your brand. And you need channels like advertising to bring visitors to your landing page. One of the most popular online video ad formats is the pre-roll ad. We’ll show you how pre-roll ads can fit into your marketing strategy and help drive users to your landing page.
What is a Pre-Roll Ad? Pre-roll ads are the ads that play before online videos. They can add spice to the stack of search and display ads in your typical landing page campaign. Depending on the platform you use, pre-roll ads usually come in lengths of 6, 15, 30, or 60 seconds. To skip or not to skip? Video advertising platforms often give you the option to make your ad skippable. You might feel conflicted: Should you make viewers stick around for your video, or do you give them more flexibility at risk of fewer views? To give you context, 65% of viewers buy email list skip pre-roll ads. Do you take that option away? With so many folks skipping ads, it may seem obvious to run non-skippable ads only.
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But just because someone has to watch your video doesn’t mean they’ll be receptive to your message. The same report that found that most viewers skip pre-roll ads also discovered an important fact about engagement. People who didn’t skip ads stayed put because they enjoyed the ad or brand. In other words, people not interested in your product self-select themselves. So, don’t sweat it too much. The people you want to target will be less likely to skip in the first place.