A press kit is always available. Also outside fax list office hours and if your phone is red hot all day and you are therefore difficult to reach. And an even more important reason: journalists do not always have the time and inclination to call after information. You fax list always want to make work as easy as possible for the press. A good press kit is part of this. What's in fax list a press kit? In a press kit you collect all the information a journalist may need when writing a story about your organization. Make sure your press kit contains the following 4 parts.
Company Describe your organization fax list in a few sentences. Why were you founded? What do you contribute to the world? And what is your ambition? This helps journalists discover your 'why'. This lays a nice foundation on which the rest of fax list your press kit builds. Also include relevant facts and figures. How long have you been around? Where are you active? And what kind of turnover do you generate? A smart selection of relevant data gives the journalist quick insight into where your organization stands and thus helps to interpret the rest fax list of the press kit.
If your organization publishes fax list an annual report , you will of course include it. Also read: What journalists want: 7 tips for a greater chance of publication This is also the place to introduce some employees. A biography of the fax list board members, examples of previous media appearances and a number of quotes that can be used immediately. If you work for a larger organization and you employ experts on certain topics, you can fax list introduce them briefly and possibly offer their contact details directly.