To clarify, Google shows ads from an ad group company email list webpages related to the keywords you listed for that group. Benefits of Ad Groups If you define your ad groups effectively, you'll: Drive more traffic to your website Lower your customer acquisition costs (CAC) Get more conversions You want the highest quality score for your ads, and the way you company email list your ad groups heavily contributes to achieving that goal. Some Best Practices for Structuring Ad Groups 1. To keep ad groups easily manageable, you should have a maximum of;7-company email list groups per PPC campaign 20 keywords per group 2-3 ads per group 2.
A pair composed of ad text and landing page company email list intimately relate to each other. 3. Likewise, the keywords you list for the ad group should intimately relate to the ad text and the landing page. 4. Similarly, the keywords you use company email list ad groups should directly relate to the searches that drive traffic to your website. 5. The themes according to which you define your ad groups should not overlap in target searches. 6. Duplicate ad groups by match type, which means company email list ad groups for exact matching and duplicate those groups for phrase and broad matching.
In the same vein as keyword cannibalization, you might company email list an ad group cannibalization strategy. It consists of using negative keywords to define a phrase- and broad-match group for the positive keywords in a corresponding exact-match group. 8. company email list might target different audiences by cloning ad groups and changing keywords lists, ad texts, or both. 9. On a final note, review your ad groups from time to time as your website and search behaviors change. How Can We Help? If you're looking for someone to give you a hand with defining your ad company email list, contact us today.