Whether it is operations, marketing, or product managers, HubSpot is a very worthwhile study. Concepts such as "Inbound Marketing" were introduced and promoted Whatsapp Database by HubSpot. How did HubSpot achieve such solid growth, Whatsapp Database better-than-expected product experience, and high customer satisfaction around the world? Kieran Flanagan, Vice President of Marketing & Growth at HubSpot, shared some of his views, and the article has been organized, let's take a look~ .
As a company established in 2006 and listed Whatsapp Database on the New York Stock Exchange in 2014, with a total revenue of US$675 million in 2019 and a current market value of nearly US$8.5 billion, HubSpot has been constantly breaking traditional Whatsapp Database marketing and redefining innovative and efficient marketing methods. 01 A clear top-down growth strategy Typically enterprise service companies start out serving mid-sized businesses and then quickly decide to go big.
But HubSpot didn't do that because we felt SMEs were underserved and didn't have really good tools to help them grow. One of the Whatsapp Database big decisions HubSpot made early on was to focus on SMBs (Small and Medium Businesses) . Over the years, we have worked hard to grow with our SME customers, and as our customers have Whatsapp Database grown, we have grown bigger and bigger. Our technology has also matured to serve larger companies. As it turns out, this path is the right one.