Breaking geographical restrictions, in the form of "Zhihu Roundtable", traditional guests can discuss on the Internet. For each round table, 1 host and more than 4 guests with years of industry experience are invited to share their opinions. The audience and the host can ask questions about the topics discussed by the guests, and invite all the guests Buy email list participating in the event to answer. You are also welcome to comment on the answers of the guests, or answer questions with the guests. See the detailed analysis later.
5) Zhihu Bookstore
"One Hour" is a series of in-depth short-term reading paid e-books launched by Zhihu. 25,000 to 35,000 words per book. See the detailed analysis later.
6) Zhihu Daily and Dudu Daily (not worth mentioning)
The content of daily newspapers, manual and machine algorithms are not studied here. The purpose of the daily newspaper is to allow high-quality content and high-quality users to get better exposure, drainage and stickiness.
How is good and bad information displayed and handled? Where are the display channels? What is the display sorting algorithm? How is SEO optimized?
1) Problem: short text interaction
There are several places for the flow of questions: invitation, internal search of Zhihu, homepage, topic, discovery, related questions of question details, personal homepage, answer favorites, search engine, question sharing or answer sharing. It can be seen that Zhihu's data utilization and content closed-loop are well done.
A. to invite
A question can be answered by inviting people (with recommendations in the list ), and the question can be exposed.
B. Knowing internal search
Internal search can find relevant questions, topics and users. Questions, topics and users are exposed.
What content is displayed dynamically on the homepage of Zhihu: Questions from topics that are followed by users and are followed by many people or have a certain number of answers will enter the homepage dynamics. Users can set blocked topics to filter out those they don’t care about.