on the website being the most important. With this information you can determine which social networks are the best for the brand. 5. Analyze competitor accounts Knowing how competitors use social networks, the number of followers, the type of content they publish and what works best, the interaction it generates and the type… can help determine a better strategy. It is not about copying what others do, but about knowing what works for them in order to improve them. Analyzing the competition is also a way to detect the mistakes that are being made.
These are the five key steps that must be carried out in order to carry out an audit with information that allows improving a social media strategy. The idea is that with each step an analysis is made that allows detecting both the successes and the errors Clipping Path that are being made. Tips for conducting a successful social media audit Carrying out a good audit takes time and demands an effort from the brand, but the information it provides is very valuable to be able to improve future strategies. While the audit is being carried out, it is important to ask yourself a series of questions , since through it data can be obtained that allow it to be completed in a much more precise way.
One of the key questions is in which social networks the brand has the most active presence and in which the competition has it and the number of followers that each one has. Also analyze the frequency of publication and the results obtained from each, how the social ads strategy works compared to that of the competition, whether or not the objectives are being achieved, if there has been a reputation crisis on networks... It is recommended to review the audit in depth once a year or, at most, every year and a half .