Jul 28, 2022
In Self Help Forum
The words "business is difficult" seem to have become the mantra of businessmen in 2019. A friend who runs Taobao and Pinduoduo and I said that this year's sales are only 1/10 of last year's. The pressure they are currently facing is increasing day by day, and they don't know where to find new sales growth points. The life of offline stores is even more difficult, the competition is becoming more and more fierce, there are too many unstable factors, and various promotion fees have been spent, but the actual passenger flow has not been able to increase. Friends who used to be in the Internet profiteering industry and played traffic business, with the peak of the Internet traffic market, the traffic cost has become more and more expensive, and also said that this year is "too difficult..." In such a "difficult" environment, what business is worth doing? My answer is: Is all to C business in China worth redoing? ! Another round of shuffling: new business models are growing When most business people are limited in pain and anxiety, there must be a small number of people who have made a lot of money through new business forms. Li Jiaqi, with a monthly income of 6 figures, has phone number list become a myth in the live broadcast and short video industries; Perfect Diary has set off a boom in domestic make-up. During the Double 11 last year, 100 million was sold in one and a half minutes, becoming a dark horse that cannot be ignored in the make-up industry. ... In Yiwu, where China Commodity City is located, many people have moved from Taobao, Pinduoduo and other e-commerce platforms to Kuaishou e-commerce for gold; "community e-commerce" has gradually revealed a sense of sight, and more and more people are participating in the competition... … These high-profile and booming businesses, we deconstruct their business models, we will draw one thing in common, they are all good at holding users in their own hands, and "nurture" them... When traffic dividends peak and various promotion and operation expenses are becoming more and more expensive, businessmen who can use user resources as part of commercial assets and fully develop and develop user value are able to escape from the current business environment. The man who opened up a bright road.